Branding, Ingredients and Nutrition Information: Consumer Liking of a Healthier Snack
نویسندگان
چکیده
منابع مشابه
Branding, Ingredients and Nutrition Information: Consumer Liking of a Healthier Snack
Taste appeal, sustainable ingredients and valid health claims are challenges for successful marketing of healthier food products. This study was designed to compare the effects of branding, ingredients and nutrition information on consumer liking towards a prototype of the Nothing Else healthier snack bar with the top three brands of New Zealand snack bars, and another product with a good nutri...
متن کاملConcept to Sale of a Healthier Snack Bar
Snacking between meals provides an important contribution to dietary intake of key nutrients. There is a need for snack bars that are nutrient dense, have a low glycemic load and increase feelings of fullness and satiety. Over the last three years a branded “Nothing Else” dates and almonds life saver snack bar, without preservatives or additives, has been developed in partnership with a food ma...
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Branding on packaging acts as an important cue to guide consumer choice in the retail environment. From a psychological perspective, branding on packaging serves two important purposes, crucial to decision making: 1) It guides consumersʼ attention, drawing attention to certain brands. 2) It allows consumers to recognise and find familiar brands. The purpose of the present study was to investiga...
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The question of whether food additives such as preservatives, artificial flavorings, and artificial colorings trigger hyperactivity has been debated for more than 30 years. Research generally has not supported food additives as influencing hyperactivity—whose characteristics include overactivity, inattention, and impulsive behaviors, traits that in extreme forms define attention deficit/hyperac...
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ژورنال
عنوان ژورنال: Journal of Food Research
سال: 2015
ISSN: 1927-0895,1927-0887
DOI: 10.5539/jfr.v4n5p64